Data Privacy Notice

This Data Protection Notice explains how PureCircle uses your personal data and which rights and options you have in this respect. It applies to Personal Data that you provide to PureCircle or which is derived from such data. How we use information that is gathered by cookies or other web-tracking or analytics technologies is explained in our Cookie Policy.

Who is responsible for your personal data?

We, PureCircle Limited will be the responsible controller for any personal data you provide to us in connection with our business relationship.

Which categories of personal data do we collect?

We may collect and process in particular the following categories of personal data:

  • Contact information, such as full name, work address, work telephone number, work mobile phone number, work fax number and work email address, mobile device unique identifier and the IP address of your computer if you use our websites
  • Further business information necessarily processed in a business or other contractual relationship with PureCircle or voluntarily provided by you, such as orders placed, purchases, services and other business activities, product feedback and any other information you may provide to us;
  • Information collected from publicly available resources, integrity data bases and credit agencies; and
  • If legally required for compliance purposes: information about relevant and significant litigation or other legal proceedings against you or a third party related to you and interaction with you which may be relevant for antitrust purposes.
  • Special categories of Personal Data. In connection with the registration for and provision of access to an event or seminar, we may ask for information about your health for the purpose of identifying and being considerate of any disabilities or special dietary requirements you may have. Any use of such information is based on your consent. If you do not provide any such information about disabilities or special dietary requirements, we will not be able to take any respective precautions.

For which purposes do we use your personal data?

We will process your personal data strictly only for the following purposes (“Permitted Purposes“):

  • Planning, performing, managing and administering your (or a third party’s to whom you are related) contractual business relationship with PureCircle Group, e.g. by performing transactions and orders of products or services, processing payments, performing accounting, auditing, billing and collection activities, arranging shipments and deliveries, facilitating repairs and providing support services or providing you with other services or things you may have requested;
  • Maintaining and protecting the security of our products, services and websites or other systems, preventing and detecting security threats, fraud or other criminal or malicious activities;
  • Ensuring compliance with legal obligations (such as record keeping obligations), compliance screening or recording obligations (e.g. under antitrust laws, export laws, trade sanction and embargo laws or to prevent white-collar or money laundering crimes), which may include automated checks of your contact data or other information you provide about your identity against applicable sanctioned-party lists and contacting you to confirm your identity in case of a potential match or recording interaction with you which may be relevant for antitrust purposes;
  • Informing you, where permitted in accordance with local laws, within an existing business relationship about PureCircle’s products or services which are similar or relate to such products and services which have already been purchased or used within that business relationship;
  • Solving disputes, enforcing our contractual agreements and to establish, exercise or defend legal claims or
  • Ensuring compliance with legal obligations, e.g. to keep sales records for tax purposes or to send notices and other disclosures as required by law.

Where you have expressly given us your consent, we may process your personal data also for the following purposes:

  • Communicating with you through the channels you have approved to keep you up to date on the latest announcements, special offers and other information about PureCircle’s products, technologies and services (including marketing-related newsletters) as well as events and projects of PureCircle;
  • Administrating and performing customer surveys, marketing campaigns, market analysis, sweepstakes, contests or other promotional activities or events or
  • Collecting information about your preferences to create a user profile to personalize and foster the quality of our communication and interaction with you (for example, by way of newsletter tracking or website analytics).

With regard to marketing-related types of communication (i.e. emails and phone calls), we will where legally required only provide you with such information after you have opted in and provide you the opportunity to opt out if you do not want to receive further marketing-related types of communication from us.

We will not use your personal data for taking any automated decisions affecting you or creating profiles other than described above.

The legal bases for processing of your personal data are set forth in Article 6 of the European Data Protection Regulation. Depending on the above purposes for which we use your personal data, the processing is either necessary for the performance of a contract or other business agreement with PureCircle or for compliance with our legal obligations or for purposes of legitimate interests pursued by us, always provided that such interests are not overridden by your interests or fundamental rights and freedoms. In addition, the processing may be based on your consent where you have expressly given that to us.

How do we collect and use personal data?

We will typically collect your personal data directly from you when you interact with us, e.g. when you visit our website, communicate with us in relation to our products and services, submit an order, register to receive our newsletter or participate in our customer surveys.

Where do we process personal data?

PureCircle is a globally active enterprise. In the course of our business activities, we may transfer your personal data also to recipients in countries outside of the European Economic Area (“third countries”), in which applicable laws may not offer the same level of data protection as the laws of your home country. When doing so we will comply with applicable data protection requirements and take appropriate safeguards to ensure the security and integrity of your personal data. You may contact us anytime using the contact details below if you would like further information on such safeguards.

How do we protect your personal data?

We maintain physical, electronic and procedural safeguards in accordance with the technical state of the art and legal data protection requirements to protect your personal data from unauthorized access or intrusion. These safeguards include implementing specific technologies and procedures designed to protect your privacy, such as secure servers, firewalls and SSL encryption. We will at all times comply with applicable laws and regulations regarding the confidentiality and security of personal data.

With whom do we share your personal data?

We may share your personal data as follows:

  • With our affiliates within PureCircle Group worldwide if and to the extent required for the Permitted Purposes and legally permitted. In such cases, these entities will then use the Personal Data for the same purposes and under the same conditions as outlined in this Data Privacy Notice.
  • We may also instruct service providers (so called data processors) within or outside of PureCircle Group, domestically or abroad, e.g. shared service centers, to process personal data for the Permitted Purposes on our behalf and in accordance with our instructions only. PureCircle will retain control over and will remain fully responsible for your personal data and will use appropriate safeguards as required by applicable law to ensure the integrity and security of your personal data when engaging such service providers.
  • With courts, law enforcement authorities, regulators or attorneys if legally permitted and necessary to comply with a legal obligation or for the establishment, exercise or defense of legal claims.
  • With credit reference agencies and other companies for use in credit decisions, for fraud prevention and to collect debts.

Otherwise, we will only disclose your personal data when you direct or give us permission, when we are required by applicable law or regulations or judicial or official request to do so, or when we suspect fraudulent or criminal activities.

How long do we store personal data?

We will hold your personal data as long as required to provide the services, products or information you have requested and to administer your business relationship with us. If you have asked us not to communicate with you, we will hold this information as long as required to comply with your request. We are also required to keep certain of your personal data (e.g. relating to business transactions) for certain retention periods under applicable law. Your personal data will be promptly deleted when it is no longer required for these purposes.

Your rights

Subject to certain legal conditions, you may request access to, rectification, erasure or restriction of processing of your personal data. You may also object to processing or request data portability. In particular you have the right to request a copy of the personal data that we hold about you. If you make this request repeatedly, we may impose an administrative charge for this. Please refer to Articles 15-22 of the EU General Data Protection Regulation for details on your data protection rights. As we want to make sure that your personal data is accurate and up to date you may also ask us to correct or remove any information which you think is inaccurate.

If you have given us your consent for the processing of your personal data and you subsequently withdraw the consent at any time in the future, the withdrawal of the consent does not affect the lawfulness of processing based on the consent before its withdrawal. In case consent is withdrawn, we may only further process the personal data where there is another legal ground for the processing.

For any of the above requests, please send a description of your personal data concerned stating your name, reference number (if any) and your date of birth as proof of identity to the contact details below. We may require additional proof of identity to protect your personal data against unauthorized access. We will carefully consider your request and may discuss with you how it can best be fulfilled.

If you have any concerns about how your personal data is handled by us or wish to raise a complaint on how we have handled your personal data, you can contact us at the contact details below to have the matter investigated. If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the competent data protection supervisory authority in your country. For example, if you are from the UK, you may contact the Information Commissioners Office via their website (www.ico.gov.uk).

Are you required to provide personal data?

As a general principle, you will provide us with your personal data entirely voluntary; there are generally no detrimental effects on you if you choose not to consent or to provide personal data. However, there are circumstances in which PureCircle cannot take action without certain of your personal data, for example, because this personal data is required to process your orders, provide you with access to a web offering or newsletter or to carry out a legally required compliance screening. In these cases, it will unfortunately not be possible for PureCircle to provide you with what you request without the relevant personal data.

What if I’m under 16?

If you are under 16, please make sure that you obtain your parent/guardian’s permission prior to providing us with any of your personal data. Persons under the age of 16 are not permitted to provide us with their personal data without such consent.

Changes to this notice

This Data Privacy Notice was last updated in May 2018. From time to time, we may make changes or amend it as required to reflect any changes to the way in which we use your personal data or changing legal requirements. So you may wish to check back from time to time. Any amended information Data Privacy Notice will apply from the date it is posted on our website.

How to get in touch with us

For any questions and comments please contact us. If you want to assert your rights or have any concerns please go to voiceout.purecircle.com.