France’s leading stevia table top sweetener, Pure Via™, Adds Stevia PureCircle® Trust Mark

26-January-2012  Pure Via™, the leading stevia extract table top sweetener from Merisant, will now communicate the benefits of stevia via the Stevia PureCircle^® trust mark.  The product was already sweetened with stevia extract by PureCircle, a great tasting, natural origin sweetening ingredient derived from the stevia plant.  Pure Via™ achieved tremendous growth and the number one position in the French market, where stevia was approved two-years prior to the recent pan-European approval.

PureCircle showcases Newest Stevia Innovation and Global Expertise at FiE Paris

6-Dec-2011--Food Ingredients Europe captured the widespread excitement for stevia in the EU and industry wide.  PureCircle exhibited its reputation for leading global stevia innovation through showcasing its breakthrough proprietary ingredient, PureCircle Alpha.  In the fast moving new market, PureCircle revealed its offering has expanded well beyond Reb A, and gave visitors a taste of applications with their newest portfolio addition to prove it. 

Merisant Launches Italy’s First Stevia Table Top Sweetener with Stevia PureCircle® Trust Mark

29-Nov-2011  Misura, Merisant’s major brand of low-calorie sweeteners expands its brand with the launch of Misura Stevia™, the first stevia-based table top sweetener in Italy. Misura Stevia™ will help to contribute to a healthier lifestyle for consumers and is sweetened with natural origin stevia extracts by PureCircle, carrying the Stevia PureCircle® trust mark.

PureCircle to Present Everything stevia at Fi Europe Paris 29-November-1 December

25-Nov-2011 PureCircle brings their presentation of Everything stevia from recent UK launch event to FIE in Paris 29 November-1 December 2011 in the wake of EU stevia final approval.  The  focus describes PureCircle’s expertise in the great tasting, zero calorie sweetener stevia as well as the company’s mission to make stevia the world’s next mainstream sweetener. 

Beghin Say Ligne Sweetener Adds Stevia PureCircle® Trust Mark

22-Nov-2011  Beghin Say, a major international brand in sugar and sweeteners, expanded its line of nutritional sugars in France last December with the launch of Beghin Say Ligne, sweetened with natural origin stevia extracts by PureCircle.^®  The successful Beghin Say Ligne brand now carries the Stevia PureCircle^® trust mark.

PureCircle’s Jason Hecker on how stevia is being utilised

5-Jan-2012, FoodBev.com:  Jason Hecker, VP Global Marketing & Innovation for PureCircle, talks to Claire Phoenix about how stevia is being used in the food and beverage industry and the significance of PureCircle's supply chain ownership in a podcast interview.

Stevia-Containing Beverages No Longer Have a Bitter Aftertaste

7-Dec-2011, EuroMonitor Global Market Research:  Analyst insights report that beverages sweetened with stevia have improved from past formulations associated with a bitter aftertaste. Sidd Purkayastha, PhD, Vice President of Global Technical Development & Support, PureCircle comments on the market positioning of newly approved stevia as a natural sweetener for Europe. 

Stevia gives visitors to Fi Europe plenty to chew over

30-Nov-2011, Just-Food:  Stevia was one of the key topics that appeared to be at the forefront of exhibitors' minds as just-food toured this year's Food Ingredients Europe trade show.

Stevia supply chain is built on sustainable values, say suppliers

23-Nov-2011, Food Navigator, Stevia Special Edition Series:  Greater ownership and management of the stevia supply chain has helped to build a system that is sustainable, responsible, and scalable, say leading global suppliers PureCircle and Cargill.

Getting a handle on flavour, bulking and bitter blocker systems key to stevia formulation

22-Nov-2011, Food-Navigator, Stevia Special Edition:  In-depth understanding of how stevia works with different flavour systems, bulking agents, and other ingredients is required to optimise NPD or reformulation of existing food and drinks using the natural sweetener.