11-April-2012 PureCircle released the industry’s first published farm to sweetener carbon and water footprint, covering each stage of the company’s vertically integrated supply chain. The results reveal that PureCircle’s stevia sweeteners can help manufacturers significantly reduce carbon and water footprints in food and beverage reformulations.
15-March-2012 PureCircle, the world’s leading producer and marketer of high purity stevia ingredients, announces it has increased production of its new breakthrough ingredient, PureCircle Alpha, in response to market demand. PureCircle Alpha is a proprietary combination of steviol glycosides, with a clean, sugar-like taste capable of achieving deeper calorie reductions in foods and beverages.
6-Dec-2011--Food Ingredients Europe captured the widespread excitement for stevia in the EU and industry wide. PureCircle exhibited its reputation for leading global stevia innovation through showcasing its breakthrough proprietary ingredient, PureCircle Alpha. In the fast moving new market, PureCircle revealed its offering has expanded well beyond Reb A, and gave visitors a taste of applications with their newest portfolio addition to prove it.
29-Nov-2011 Misura, Merisant’s major brand of low-calorie sweeteners expands its brand with the launch of Misura Stevia™, the first stevia-based table top sweetener in Italy. Misura Stevia™ will help to contribute to a healthier lifestyle for consumers and is sweetened with natural origin stevia extracts by PureCircle, carrying the Stevia PureCircle® trust mark.
25-Nov-2011 PureCircle brings their presentation of Everything stevia from recent UK launch event to FIE in Paris 29 November-1 December 2011 in the wake of EU stevia final approval. The focus describes PureCircle’s expertise in the great tasting, zero calorie sweetener stevia as well as the company’s mission to make stevia the world’s next mainstream sweetener.
22-Nov-2011 Beghin Say, a major international brand in sugar and sweeteners, expanded its line of nutritional sugars in France last December with the launch of Beghin Say Ligne, sweetened with natural origin stevia extracts by PureCircle.® The successful Beghin Say Ligne brand now carries the Stevia PureCircle® trust mark.
21-Nov-2011 PureCircle, the world's leading supplier and producer of high purity stevia ingredients, celebrated the opening of its London, UK office and imminent EU approval of stevia with the pan-European Everything Stevia conference on Nov. 3rd 2011. Industry leaders representing over 70 European food and beverage companies learned Everything Stevia, from innovative formulations to branded product case studies. The all-day seminar, hosted by PureCircle and their partners Tereos PureCircle Solutions, NP Sweet and Prinova, Ltd, supported the immense opportunities for stevia as an ingredient and PureCircle's commitment to growing the new European stevia market.
14-Nov-2011 PureCircle, the world’s leading producer and marketer of high purity stevia products welcomes the final approval of the EU Commission’s Regulation to authorize the use of steviol glycosides in foods and beverages in the European Union.
18-Aug-2011
As part of its continued effort to disseminate accurate and science-based information on stevia worldwide, the Global Stevia Institute® (GSI) is pleased to announce the recent expansion of its educational web site into French. Now available in four languages (other languages include English, Spanish and Portuguese), the GSI is better positioned to drive awareness, education and trial of stevia with key influential audiences in the marketplace.
Study Reveals Stevia Development Unlike Earlier High Intensity Sweeteners
21-Jul-2011 PureCircle, the world’s leading producer and marketer of high purity stevia products, today released new learnings from the company’s PureCircle Insights GroupTM. The study points to the rapid growth of stevia awareness and positive perception in the marketplace and identifies a stark contrast between stevia development and prior high intensity sweeteners.