Determining stevia’s potential to address a growing need for a new sweet solution.

The WHO (World Health Organization) estimates that +1.5 billion people globally are overweight and of these, more than 400 million are obese. There is no place in Europe where this is a bigger concern than in the UK, where the Department of Health calculates that that nearly 1 in 4 adults, and over 1 in 10 children aged 2-10, are obese. And, without action, it is believed that 60% of men, 50% of women and 25% of children would be obese by 2050.

To learn more about the role stevia can play to address these health trends, click here.

Identifying stevia’s broad potential and key opportunities prior to regulatory approval.

With regulatory approval imminent, it is important to understand consumer acceptance and opportunities that exist within your product categories. To answer these questions and help guide product launch strategies, we reached out to consumers across Spain and analyzed their responses. The results demonstrate a market looking for a naturally sweet alternative and interest in stevia as the solution.

To learn more about how perceptions of stevia compare to other ingredients, click here.

Updating consumer response and comparing in-market communication strategies.

Since the FDA’s decision to allow stevia for use in food and beverage products, new products sweetened with stevia have been launching at an exponential pace.  In fact, through the success of early product launches and the constant addition of new products to the market, according to Nielsen, retails sales for stevia products have already surpassed $1 billion on an annualized basis.  We wanted to find out how consumer response to stevia has changed in this time so we conducted a new survey and the results are clear:  Momentum for stevia as the next mainstream sweetening ingredient remains strong.

To learn more about how to effectively communicate stevia in the Unites States, click here.

An analysis of high-purity stevia appeal in an established low-purity market.

Stevia is not a new ingredient to the Chinese market as it has been grown there for many years. However, recent technological advances now produce stevia of a much higher purity level than the stevia known to China. Has prior experience with lower quality stevia impacted consumer perceptions of new, purified stevia? Are these consumers interested in trying new stevia products? We asked consumers in China and the results are quite definitive.

To learn more about why stevia has a fresh start in China, click here.

A peek into stevia perceptions and interest prior to regulatory approval.

Would it surprise you to know that a quarter of consumers in Germany are already aware of stevia despite regulatory approval? Our research study shows that although a majority of German consumers currently sweeten foods and beverages with sugar, they believe there is a role for stevia sweetened products in their diet.

To learn more about why German consumers find stevia kid-friendly, click here.

An initial understanding of stevia’s place within the market after regulatory approval.

Datamonitor reports that over the past decade the natural/organic trend has grown to become the number one claim made by new product launches in France. How will French consumer respond to stevia?

With early approval of stevia in the French market, we tested stevia communication messages with consumers in France to understand their perceptions of this new ingredient.

To learn more about how stevia is recognized as natural despite communication limitations in France, click here.

An evaluation of consumers’ first impression of stevia.

According to the Organization for Economic Cooperation and Development (OECD), 69.5% of the Mexican population age 15 and older is overweight or obese. This is the highest rate in the world!

What role can stevia play to help curb this alarming trend? We asked consumers in Mexico in order to find out. Their responses suggest that stevia will become part of regular consumption habits in Mexico.

To learn more about how stevia addresses consumer demand and fills a market need in Mexico, click here.

An early look at stevia awareness, acceptance, and opportunities across food and beverage categories.

Did you know that moms in the United States spend $2.1 trillion each year and control 80% of household spending? Moms are family “gatekeepers” for household purchase decisions and for products to be successful, they must receive moms’ stamp of approval.

We surveyed 1,500 moms in the United States to find out how they feel about giving stevia sweetened products to their families. Moms’ response? They like stevia.

To learn more about how American moms believe stevia is a good sugar substitute, click here.