Stevia Consumer Insights: Moms’ Take on Sweeteners
Jason Hecker, Director of Marketing, PureCircle USA
Tim Coffey, CEO, LaunchForce
Are moms satisfied with their current sweetener options? What do they think about the latest sweetener, stevia? What sweeteners do moms want for their family in YOUR products?
Download this webinar held October 20 2009 to find out the answers. We share insights from the most comprehensive Moms study to date. The research focuses on moms’ perceptions of sweeteners, including stevia. Find out their awareness levels, acceptance and purchase interest.
PureCircle, the world’s leading supplier of natural high intensity sweeteners, and LaunchForce, an Insights and Innovation consultancy to many of today’s Fortune 500 companies, teamed up to study more than 1,500 moms and get their take on sweeteners across the marketplace with quantitative feedback across 66 different product categories.
Hear Jason Hecker, Director of Marketing, PureCircle USA and LaunchForce’s Tim Coffey, CEO, as they provide key insights to help focus your product development activity and marketing investment.
Click here to download.
