Explore Innovation – Taste the latest breakthrough ingredient & application prototypes Continuous innovation has led to PureCircle’s expanded portfolio of product solutions. The newest addition to the portfolio is PureCircle Alpha, a breakthrough proprietary stevia ingredient designed for 50% or greater sugar reductions. PureCircle Alpha and the rest of the ingredient portfolio will be featured in food and beverage applications that highlight their functionality.

Experience Global Successes –See & Taste Global Brands Sweetened with stevia Natural origin, zero calorie stevia sweetens food and beverage favorites from carbonated soft drinks to teas to jellies and confection. Successful brands will be featured for a taste of the stevia-sweetened possibilities to come to Europe post-approval.

Support your stevia launch—Learn from F&B Industry Experts PureCircle is hosting the Stevia Module, Tuesday, 29 November 13:00-14:45. The module will feature presentations on the new EU regulatory approval of stevia and its impact in the EU, by the International Stevia Council; how to prepare for mainstream success, by Jordi Ferre, President Commerical Division, PureCircle, and a technical presentation on formulating with stevia, by Dohler, followed by a brief Q&A session. In addition, the PureCircle stand features interactive stevia education on PureCircle’s supply chain, portfolio and customer application support.

Learn about stevia & health–Visit with Dr. Jean-Michel Cohen, Global Stevia Institute Dr. Jean-Michel Cohen, physician, nutritionist and best-selling author of Objectif Minceur and Savoir Manger will represent the Global Stevia Institute and answer questions on stevia and its benefits for a healthy lifestyle on Tuesday, 29 November from 14:00-17:00. The Global Stevia Institute was founded by PureCircle to disseminate credible, science-based information as the leading resource about stevia and is led by an international Advisory Board of esteemed physicians, nutritionists, researchers and health professionals.

About PureCircle PureCircle (www.purecircle.com) is the global leader in the production of high purity stevia products. PureCircle is leading the industry with the development of a vertically integrated, sustainable and natural supply chain. Stevia is now being grown for PureCircle across South America, Africa, Asia, and the United States where it provides a sustainable cash crop for rural farming communities in each region. PureCircle has developed a broad portfolio of ingredient solutions and has pioneered such ingredients as Reb A, SG95, stevia/sugar combinations and recently introduced breakthrough ingredient PureCircle Alpha for deeper calorie reductions. The company has also brought to market PureCircle Flavors, which were developed to enhance flavour and sweetness of other stevia sweeteners, sugar and HFCS. PureCircle has extended its reach through joint venture partnerships with leaders in the sugar industry, including Imperial Sugar in the US to create Natural Sweet Ventures, as well as Tereos and Nordzucker in Europe to create Tereos PureCircle Solutions and NPSweet A/S. As part of its leadership of the stevia industry, PureCircle has pioneered the industry trust mark Stevia PureCircle®, which educates consumers about the benefits of stevia and provides a strong base of trust for both consumers and food & beverage companies alike. The company has also developed the Global Stevia Institute (globalsteviainstitute.com) led by a global advisory board of internationally recognized health professionals with the mission of promoting accurate, science based information on stevia. PureCircle’s global headquarters are in Kuala Lumpur, Malaysia. PureCircle shares are traded on the LSE AIM index.

About the Global Stevia Institute The Global Stevia Institute (GSI) is an educational resource for the industry and public focused on educating health professionals, food and beverage manufacturers, public affairs leaders, and consumers about the benefits of incorporating a plant-based sweetener stevia into the diet. Its mission is to provide accurate and consistent, science-based information about stevia as more and more people are looking for natural options to control sugar and calorie levels without sacrificing taste. The GSI is governed by an international advisory board of leading health professionals including MDs, PhDs, university professors, nutritionists, and award winning authors specializing in obesity, nutrition, endocrinology, biochemistry and food regulations.

More Information: Allison Mikita, Communications and Nutrition Specialist, PureCircle Limited                           (866) 960-8242      +1 630.378.2191   Allison.Mikita@purecircle.com